Back to All Events

Project 2074: The workplace as a competitive advantage for radical innovation

  • IFMA Facility Fusion 2017 at Caesar's Palace 3570 South Las Vegas Boulevard Las Vegas, NV, 89109 United States (map)

Project 2074’s leadership believes that radical innovation can happen with the right diverse group of people of various ages and cultures working collaboratively in a transparent environment free from bureaucratic restraints. The new space is purposefully designed as a marketing instrument to emphasize their mission of innovation, discovery and collaboration. Wanting to attract ingenious employees to their pioneering startup company from organizations like NASA, Jet Propulsion Laboratory, Google, Apple, Brookings and McKinsey, Project 2074 is using their workplace as an employee marketing tool. By using place proactively, this company is setting conditions to support their competitive strategy and set the stage for positive business results. As a showcase for scientists, technologists and investors, the workplace at Project 2074 is strengthening the company’s ability to meet competitive challenges and build their brand.